clique / Case studies / SANS PATRIE / studio
SANS PATRIE / studio
One of Europe's most-followed tattoo studios — built from inside the industry.
Numbers being finalised — full case study incoming
Brief
SANS PATRIE / is the studio Delphin Musquet built from a one-room operation into a 20+ artist destination — and the working laboratory for everything clique now offers studios. Every system we ship has been pressure-tested here first.
Challenge: Scale a studio from one founder-led brand into a multi-artist roster without the audience losing the thread. Different styles, different price points, different bookings — one identity.
Approach
What we actually did.
- 01
Strategy
Audience mapping per style and per artist. Treating each chair like its own line of business with its own funnel, not a single studio-wide pipeline.
- 02
Brand
Held the SANS PATRIE / wordmark and visual system tight while letting individual artists own their feeds. Brand-of-brands architecture.
- 03
Social & content
Studio account as the hub, artists as spokes. Reels system, photo days, content calendars built around new flash drops and guest spots.
- 04
Ads & dashboard
Paid campaigns segmented by style, with bookings flowing back into the clique.os calendar so attribution actually closes the loop.
Styles covered
Selected work
Imagery to follow
In their words
"Quote to follow."
Delphin Musquet · Founder, SANS PATRIE / studio