clique / Case studies / Tom Markwick
Tom Markwick
An artist-side rebuild of the funnel. Less DM chaos, more booked work.
Numbers being finalised — full case study incoming
Brief
Tom came in with a strong portfolio and the classic artist problem: an audience that engages but doesn't book, and a DM inbox that's a graveyard of half-finished conversations. We rebuilt the funnel around the work, not the volume.
Challenge: Convert a high-engagement following into actual chair time without burning Tom out as a content creator.
Approach
What we actually did.
- 01
Funnel rebuild
Replaced DM-as-booking-system with a structured intake: enquiry form → triage → calendar slot. Turned the funnel from chat to flow.
- 02
Content system
Lightweight reel and post template that produces a week of content from one shoot. Artist as creative director, not content factory.
- 03
Paid amplification
Tightly geo-targeted Meta ads behind the best-performing organic, so the work that's already proven gets shown to lookalikes who actually book.
- 04
Dashboard access
Marketing dashboard showing what's spending, what's booking, and where each enquiry came from. No spreadsheet. No second tab.
Selected work
Imagery to follow
In their words
"Quote to follow."
Tom Markwick · Tattoo artist